The Euro 2008 team bus slogans!
Posted by steigs on May 22, 2008
They ran a contest for fans of the various teams at EURO 2008 to pick a slogan to paint on their team’s bus, in their native language and in English. (Something similar happened at the 2006 World Cup.) The results are here. And the buses themselves, in full team color glory, are here. (Lot of red and white teams at the tourney, it appears.)
Some slogans are pretty obvious. The Swiss went with: Final destination: Vienna. (That’s where the championship game will be held.) The Germans have: Germany – one team – one purpose.
Others seem more revealing. The French appear interested in making friends: Live together, celebrate together. Same with the Poles: …because only sport and good fun matter. Turkey plays the passion card: Can this bus contain the passion of Turkey?
The Italians sound a bit surreal to me: The sky is always bluer.
But my favorite is the slogan for Spain. It’s tinged with resignation — unlike ESPN’s ad campaign, they expect their team to disappoint them: Whatever happens, SPAIN FOREVER. Now that’s true fandom — whatever happens, we’re for our team.
